Sunday, October 25, 2009

Juxtaposted Ad - Google Chrome


I found that in this information-overloaded internet-driven world, things are ironically becoming simpler. After reading the descriptions (or I should say pictures) of the new Google Chrome internet browser, I became interested and decided to use it in replacement of my Microsoft Explorer internet browser. The sequence art of juxtaposition of Google Chrome had convinced me. Google creatively used a cartoon to describe and sell their new product. Google gave an easier way to introduce the complicated information that they are trying to advertise.
Found this familiar? Yes, this is Scott McCloud's comic book, and it is a comic book that was drawn to describe Google Chrome. This is definitely a new monumental stage for information management. Before, I might have to read an instruction manual, and it could be a nightmare or the most boring thing to do; but now, I can actually read through the 39 pages of Scott's Google Chrome comic book. The format of this Google Chrome comic book is very much the same as Scott's other comic book - Understanding Comics: The Invisible Art, as the humor narrator walks you through the ideas and the concepts behind the product. The sequential visual art approach is much more interesting than reading couple hundreds of lines of boring text. As each juxtaposed window of image leads your eyes from one to another, it grabs your attention with not only the figure's body language but also delivers the informative more accurately. It delivered the information more efficiently by explaining the theory step by step. Also by pictures of product comparison (Internet Explorer vs. Firefox), the better product easily stood-up from the rest. The new Google Chrome comic book guideline by Scott McCloud is definitely reshaping the way the society is receiving overloaded information on the internet.

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